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MARKETING OPERATIONS NEWS

 

 

 

 

Welcome to the August edition of the Marketing Operations newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues.

 

Let others know what is working! If you have a learning or success to share with the community connect with us.

 

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Attend our Next Marketing Operations Open Office Session 

 

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Join us for our next Open Office session where we will present the Tagging & Taxonomy for the website. Join your fellow marketers on Wednesday, September 4 where we will:

 

  • Showcase: Tagging & Taxonomy for the Website
  • Ask a question - Pre-submit your questions here or ask during the call.
  • Discuss how to best leverage our systems/process for effective marketing. 

 

Plan to attend the next Open Office Hours on September 4 @ 9am EST. Register here to receive the monthly invite.

 

 


Boosting MQL Collection in our Cvent Event Platform

 

Following the successful implementation of the MQL checkbox on our ON24 webinar registration page, we’ve now extended this functionality to our hosted events platform — Cvent — and applied it to event registration pages. This enhancement will increase the number of MQLs collected from our events.

The new field is available in Cvent and will be applied to the registration form unless specifically requested otherwise. The system will begin collecting MQLs once the registration page goes live. However, these MQLs will not be processed and forwarded to Inside Sales until the day after the event concludes to better align with the live event.

Please be aware that attendee and MQL data must still be manually uploaded after the event using the external activities process. This ensures we capture MQLs generated from the live event as well as those from the registration form. Our system has safeguards to prevent duplicate MQLs, so if someone checks the box and registers as an MQL at the event, only one record will be created.

Any questions or feedback on this please reach out to us here.

 

 

 

IQVIA and LinkedIn Marketing Solutions: A Guide to Invoicing and Billing Management

To prevent billing issues, LinkedIn has provided billing guidelines on monthly invoicing, along with overall best practices. The LinkedIn billing guide also contains instructions on managing monthly invoicing for a self-service (IO-free) ad account versus a managed services (Insertion Order) ad account.

If you have questions, feel free to reach out to Hemant Galagali/Shivasagar Biradar/Sandeep Kamboj.

 

 

 

 

Marketing Operations Toolbox Enhancements

We’re happy to announce enhancements to the Marketing Operations Toolbox based on your valuable feedback. Here’s what’s now live:

  • A more intuitive layout for Activity Requests CTAs.
  • A dedicated menu item for Marketer Dashboards.
  • The ability to leave various types of feedback via the contact us form.
  • Improved sub-page navigation, where selecting ‘Go Back’ now returns you to the previous area instead of the home page.

 

2025 Planning: As you gear up for next year, all request forms now allow submissions for 2025. Streamline your planning process by submitting requests well in advance.

Your feedback matters! If you have suggestions for further enhancing the Toolbox, submit them through our feedback form

 

 

 


Overview of Eloqua Sales Tools

In the August Marketing Operations Open Office Hours, Barathi and Swathi presented on the Eloqua Sales Tools. If you missed the call and are interested in the topic, please review the presentation, covering:

  • Key Features of Eloqua Engage and Profiler.
  • Use cases on Eloqua Engage and Profiler.
  • Training resources available on Eloqua.

The presentation for the Eloqua Sales tools can be found, here and a recording of the session can be accessed here.

Plus, don’t forget that all previous Open Office Hour presentations can be found here.

 

 

 

Data Hygiene Program Enhancing Marketing Database Quality

 

 

The Marketing Operations team implements a Data Hygiene Program focused on continuous improvement of IQVIA’s marketing database. This ongoing program is a structured, criteria-driven approach to enhance the quality of our marketing database by adding new Targeted Industry Contacts and cleansing unproductive/” bad” records (Leads & Contacts) from Eloqua and CRM.

Notable 2024 1H marketing database improvements include:

  • Added 326,892 Bullseye/Persona Segment memberships.
  • 245,237 new or enriched marketable contacts added.
  • Deleted 113,538 unproductive/” bad” contacts.

 

Find out how many contacts currently make up a bullseye segment by viewing the Coverage Report.

 

 

 

Invitation: E3 (Events Community Chat) - Q4 2024

 

We invite you to join the global events team for the latest E3 call on Tuesday, October 8.

The Events team will be discussing everything related to IQVIA events, tradeshows, and webinars. If there is a topic, you’d like them to cover on this call, please email the team at eventsupport@iqvia.com.

 

 

 


Inspiring Story: Lean Benefits Continue to Stand the Test of Time After two Years.

Actions from an IQVIA Government Solutions Lean event are still producing positive results today. Some people may have reservations about the Lean methodology, wondering if lean really works or if it is just a fad. LEAN is not just a buzzword; it’s the lifeblood of thriving businesses all over the world and the results speak for themselves. Check out the new inspiring story of Lean’s potential to enact lasting change.

Please be sure to like, share and to Follow The Lean Connection and visit LEAN BPI&A for all the latest helpful news and information.

 

 

 

Useful Links

 

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Below you will find several links for Marketing Automation tools, resources, and reports:

 

Don’t forget to join the Marketing Operations office hours on the first Wednesday of the month at 9 am EST if you have any questions! The next session is September 4. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox. 

 


You receive this newsletter because you are a member of Global Marketing and Communications distribution list, or you signed up via the Marketing Operations Toolbox. 

Previous editions of the newsletter are found here on the Marketing Operations Toolbox. 

 

 

Confidential – For Internal Use Only

 

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